One of the biggest misconceptions about Internet Marketing is that it only works if it is done online. After all, so the argument goes, the Web has millions of people using it, so the best way to get them to your site would be through online advertising, right? Well, it sounds good in theory, but you’re only reaching a portion of your total potential market. What about the millions of people who aren’t online?
The fact is that not everyone who has a computer uses it to go online like you do. Of course there are also thousands of people who either don’t have or don’t want a computer. These people are part of the larger segment of your potential market that is offline. And unless you make the effort to target them offline, they will never know that you or your product exist.
Direct mail has proven successful for many years and recently several of the best-known marketers have started using it along with their online campaigns. One of the easiest ways to use direct mail for offline advertising of your online product is to simply print out and mail your website sales letter. Another popular method is to send postcards with some teaser copy and your product’s web address for more information.
Of course there is also offline media like radio and television. Those late night infomercials point the viewer to the product’s website to order or for more information. Airing a commercial for your product or service on radio or TV with a link to your website is another possibility.
Speaking of offline media, let’s not forget the newspapers. Whether it’s a full or quarter page ad, a classified ad, or ad piece inserted into the paper, this is a great and fairly inexpensive way to drive offline prospects to your online offer. Of course, you could also contribute an article with a link to your site in the byline.
And let’s not overlook the “low-budget” avenues of offline promotion as well. Bulletin boards in restaurants or businesses are still very effective methods of free advertising. You might also consider having a business card printed for your product, with the web address included. Using your computer, you could create and print out flyers for your product or service and (with permission) post them at area businesses or leave small stacks of them in the library or other public places.
If you’re really into some creative offline advertising, you might have bumper stickers or window decals made with your website address. T-shirts or caps with your website name are another possibility. And, if you’ve got an adequate budget, you might order some promotional items like pens, cups or mouse pads with your product’s name and web address printed on them.
There is so much out there you can do offline to direct your traffic to go online and look at your website for more information. If you want to really learn how to market on online as well as offline you can check out my 1-2-3 Power System at http://www.incomepowersystem.com/. It is a great system and will teach you a lot about marketing in both areas.
Monday, April 27, 2009
Sunday, April 26, 2009
Today I want to give you an acrostic of the word LEAD
In order for you to be successful with your home based business you will need to be a leader. So today let's break the word LEAD down into an acrostic that help us see more of what really is a leader.
L – Leaders are LEARNERS. In order for you to get better at what you do whether its sports or making money you need to learn how to do it right. With the leadership development system that I teach, people are constantly learning by reading books from some of the great authors that promote leadership such as Robert Kiyosaki, Steven Covey, John Maxwell, Chris Brady, Orrin Woodward, and the list goes on. They are also learning from the audio CDs that they get each week talking about leadership skills, financial management, time management, relationship skills, etc. Videos that come out monthly on the above topics, and monthly leadership seminars that are accessible all over the USA and Canada. When you understand that in order for you to be successful you need to spend some quality time learning first, you are half way there.
E – Leaders are EMOTIONALLY in control. We as leaders need to let our logic lead and not our emotions. If you are ever let your emotions lead you, I am sure you can tell me some good stories about the roads you really didn’t want to go down after looking back and seeing where you’ve been. If we want the best out of life we need to first logically decide where we are headed and how we are going to get there. Leaders don’t do things on a whim. They check their emotions and logically plan. Make sure you’re in control of your emotions.
A – Leaders must APPRECIATE where they are. If you appreciate where you are in your life’s journey you will stand out more and people will be more attracted to you. Who wants to have a leader that is not appreciative? Who wants to have a leader who is miserable and is always in a bad mood? This kind of “leader” obviously does not appreciate where they are. As a leader, I very much appreciate where I am because I am surrounded by good people who want to do better for themselves, make more money, get out of debt, spend more time with their family, and be their own boss. I inspire people but seeing people change for the better inspires me.
D – Leaders are OK with DELAYING. Have you ever heard of delay gratification? Well, leaders are the best at practicing delayed gratification. Think about the Network Marketer. It takes time to build his / her business. In the beginning they put a lot of work into their business and work very hard, but once they get things going they are starting to make a very good income. That income didn’t start right away. It took time for it to build up. They were delaying their income because they knew if they put in the time in the beginning the gratification (lucrative income) would come later.
The future is yours....claim it today!!
L – Leaders are LEARNERS. In order for you to get better at what you do whether its sports or making money you need to learn how to do it right. With the leadership development system that I teach, people are constantly learning by reading books from some of the great authors that promote leadership such as Robert Kiyosaki, Steven Covey, John Maxwell, Chris Brady, Orrin Woodward, and the list goes on. They are also learning from the audio CDs that they get each week talking about leadership skills, financial management, time management, relationship skills, etc. Videos that come out monthly on the above topics, and monthly leadership seminars that are accessible all over the USA and Canada. When you understand that in order for you to be successful you need to spend some quality time learning first, you are half way there.
E – Leaders are EMOTIONALLY in control. We as leaders need to let our logic lead and not our emotions. If you are ever let your emotions lead you, I am sure you can tell me some good stories about the roads you really didn’t want to go down after looking back and seeing where you’ve been. If we want the best out of life we need to first logically decide where we are headed and how we are going to get there. Leaders don’t do things on a whim. They check their emotions and logically plan. Make sure you’re in control of your emotions.
A – Leaders must APPRECIATE where they are. If you appreciate where you are in your life’s journey you will stand out more and people will be more attracted to you. Who wants to have a leader that is not appreciative? Who wants to have a leader who is miserable and is always in a bad mood? This kind of “leader” obviously does not appreciate where they are. As a leader, I very much appreciate where I am because I am surrounded by good people who want to do better for themselves, make more money, get out of debt, spend more time with their family, and be their own boss. I inspire people but seeing people change for the better inspires me.
D – Leaders are OK with DELAYING. Have you ever heard of delay gratification? Well, leaders are the best at practicing delayed gratification. Think about the Network Marketer. It takes time to build his / her business. In the beginning they put a lot of work into their business and work very hard, but once they get things going they are starting to make a very good income. That income didn’t start right away. It took time for it to build up. They were delaying their income because they knew if they put in the time in the beginning the gratification (lucrative income) would come later.
The future is yours....claim it today!!
Saturday, April 25, 2009
How Do I Get People To Stay On My Website?
Hi! Today's question comes from Mark M. from Knoxvill, TN.
Mark asks, "I am a fairly new internet marketer and I feel that people are not staying on my website long enough to really get a good sense of what i am offereing. Is there any way to get them stay longer to really learn about me and my products?"
Thanks for the question Mark!
One of the most crucial aspects for determining a website’s level of success is time. If you think about the sites that are continually appearing in the list of the Top Ten Most-Visited Sites, one of the reasons for their success is that the site owners have figured out how to get visitors to spend significant amounts of time at their sites.
So, if an “extended stay” at your site will contribute to its overall level of success, then we must find the answer to the question, “What does it take to give a site “staying power”? There are several possible solutions that we could consider using.
One of the most effective ways to get visitors to spend time at your site is to offer them significant amounts of information relevant to your site’s topic. For example, if your site was about how to care for Tennessee Walking Horses, you would not only want to include articles and information about basic horse care, but also additional articles about specific and relevant information on issues and concerns that pertain only to Tennessee Walkers.
But that’s just for starters. Once you’ve given them access to this pertinent information, you need to make the visit an interactive one. That is, you need to find ways to create a dialogue with your visitors. A simple way to do so would be to include a poll on your site, or better yet, at the end of each article. It could ask, “Did you find this article helpful?” or “What else would you like to know about ___?” This way, you could also use it to gather feedback and suggestions for improving your site and/or its content.
Another “sure-fire” way to create visitor interaction is a website forum. By inviting them to join your forum and comment on topics or information related to your site’s theme, you’ll not only get them to stay longer, but they might also keep coming back to visit the forum. Of course, you will have to monitor the forum yourself or find a dependable and knowledgeable person to moderate it for you.
While we’re on the subject, don’t forget about Blogs...like this one! :) That’s right, a blog is a great tool to create interaction and “staying power.” This is especially true if the content is updated regularly. By allowing visitors to post their comments about your content, they’ll be spending more time at your site. And if you’ve organized your content properly, then they may also spend additional time clicking links leading them throughout your site.
Of course we also need to include Membership Sites on this list as well. With a well-designed, content-rich site, whether paid or free, you have one of the best methods available for creating significant “staying power” for your site. And by incorporating some of the other features we’ve previously discussed, along with the continual addition of fresh, relevant content, your themed Membership Site just might have the potential to move into the Top Ten list!
One tool that you can use that tracks how long a person has stayed at your website plus a lot of other great information that you can use to build your business is statcounter.com. This is a great tool and it's free too! All you do is register your site on your StatCounter member's area, plug in your website and then it will spit out an html code that you can put anywhere on your webpage and then it will start tracking for you.
I hope this has helped Mark. Let me know if you have any other questions and if anyone else has any other input please leave a comment. If you yourself have a question please go to http://www.askmikefeil.com/ to submit your question.
Take care,
Mike Feil
http://www.internet-marketing-makeover.com/
Mark asks, "I am a fairly new internet marketer and I feel that people are not staying on my website long enough to really get a good sense of what i am offereing. Is there any way to get them stay longer to really learn about me and my products?"
Thanks for the question Mark!
One of the most crucial aspects for determining a website’s level of success is time. If you think about the sites that are continually appearing in the list of the Top Ten Most-Visited Sites, one of the reasons for their success is that the site owners have figured out how to get visitors to spend significant amounts of time at their sites.
So, if an “extended stay” at your site will contribute to its overall level of success, then we must find the answer to the question, “What does it take to give a site “staying power”? There are several possible solutions that we could consider using.
One of the most effective ways to get visitors to spend time at your site is to offer them significant amounts of information relevant to your site’s topic. For example, if your site was about how to care for Tennessee Walking Horses, you would not only want to include articles and information about basic horse care, but also additional articles about specific and relevant information on issues and concerns that pertain only to Tennessee Walkers.
But that’s just for starters. Once you’ve given them access to this pertinent information, you need to make the visit an interactive one. That is, you need to find ways to create a dialogue with your visitors. A simple way to do so would be to include a poll on your site, or better yet, at the end of each article. It could ask, “Did you find this article helpful?” or “What else would you like to know about ___?” This way, you could also use it to gather feedback and suggestions for improving your site and/or its content.
Another “sure-fire” way to create visitor interaction is a website forum. By inviting them to join your forum and comment on topics or information related to your site’s theme, you’ll not only get them to stay longer, but they might also keep coming back to visit the forum. Of course, you will have to monitor the forum yourself or find a dependable and knowledgeable person to moderate it for you.
While we’re on the subject, don’t forget about Blogs...like this one! :) That’s right, a blog is a great tool to create interaction and “staying power.” This is especially true if the content is updated regularly. By allowing visitors to post their comments about your content, they’ll be spending more time at your site. And if you’ve organized your content properly, then they may also spend additional time clicking links leading them throughout your site.
Of course we also need to include Membership Sites on this list as well. With a well-designed, content-rich site, whether paid or free, you have one of the best methods available for creating significant “staying power” for your site. And by incorporating some of the other features we’ve previously discussed, along with the continual addition of fresh, relevant content, your themed Membership Site just might have the potential to move into the Top Ten list!
One tool that you can use that tracks how long a person has stayed at your website plus a lot of other great information that you can use to build your business is statcounter.com. This is a great tool and it's free too! All you do is register your site on your StatCounter member's area, plug in your website and then it will spit out an html code that you can put anywhere on your webpage and then it will start tracking for you.
I hope this has helped Mark. Let me know if you have any other questions and if anyone else has any other input please leave a comment. If you yourself have a question please go to http://www.askmikefeil.com/ to submit your question.
Take care,
Mike Feil
http://www.internet-marketing-makeover.com/
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